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San Francisco
...and the...
Panama Pacific Exposition


Published by

The Baldwin Piano Company
310 Sutter Street, San Francisco

The Baldwin Piano Company

calls attention to a collection of

Art pianos and Player Pianos

displayed at our Salesrooms

310 Sutter Street, San Francisco

In these recent products of our Art Department we show Pianos and Player Pianos in the styles of the Queen Anne and Georgian Art Periods - from 1660 to 1820. They include the Adam, Chippendale, Sheraton and Hepplewhite Styles, all executed by American Artists and workmen in our Cincinnati factories.

Such a collection invites special care and attention, which is difficult to give under the conditions of a large exposition, and for its best placement intimate and secluded environments are essential.

Art and Regular Styles of pianos from our factories will also be displayed for the inspection and use of guests in Foreign and State Buildings at the Exposition Grounds. We specially mention the California Building, which contains many of our instruments.

Visitors to our store will find the special display of much interest.

Take or transfer to Cars 1, 2, or 3 which pass the door.

San Francisco, the picturesque city in the land of sunshine and flowers, extends, on the occasion of the celebration of the opening of the Panama Canal through the Panama-Pacific International Exposition, a cordial invitation to visit her and see her many wonders.

Out of the almost boundless mass of sights and scenes we have selected what appears to us a few of the interesting ones in order that those whose stay is limited may make the most of their visit.

The Baldwin Piano Company

A Walk Through the City

Visitors from the East arrive at Oakland, across the bay. A visitor from San Francisco, on arrival at New York, is reminded of his home city.

In this aspect the metropolis on the Pacific resembles that on the Atlantic. The distance by ferry to San Francisco is three miles, where fresh salt winds from the Pacific fan the cheeks of the travelers.

Location - The city of San Francisco covers 46 1/2 square miles on the tip of a peninsula that separates San Francisco Bay from the ocean. The bay rivals that of Naples and is one of the wonderful harbors of the world, with 450 square miles of area and 79 square miles of safe anchorage. The outlet is the Golden Gate, a little over a mile wide. Every ship that floats could ride on the bosom of this bay at the same time.

From the bay side one gets a view of the four famous hills, each of which has played a conspicuous part in the city's history - Telegraph Hill, Nob Hill, Twin Peaks and Lone Mountain.

The Climate is delightfully cool in summer and spring-like in winter. The thermometer varies but slightly during the year, averaging in winter 51 degrees and in summer 59 degrees. The rainfall confines itself to about six weeks, beginning in December. Umbrellas are not necessary from May to November. There is always a spicy breeze from the sea, and the nights are usually cool.

The People - While the American dominates, all races and nations are represented. The Oriental, Latin, Teuton, Scandinavian, Slav - each plays an interesting part, and the life is picturesque and cosmopolitan in the extreme.

According to the census of 1910 San Francisco has a population of 416,912, and claims at present 500,000. The population of the Bay district (the future greater San Francisco), 25-mile radius from City Hall, is claimed to be 1,000,000 people. The Chinese population of 15,000 is the largest in the United States. The city has 32 parks and squares, covering nearly 5 per cent of its area.

The water front extends eight miles from the Golden Gate around to the San Mateo County line. Of paved streets there are 360 miles and 280 miles of street railways. Any part of the city can be reached for a five-cent fare. Two hundred and eight churches represent 38 religious denominations, including the Mission Dolores, which is the most interesting and the only old Mission in the city. There are also 110 Public and 26 Private Schools, 48 Banks and over 2,000 Manufacturing Establishments.

The Ferry Building, at which you land, is a two-story station, 656 feet long, with a tower 275 feet high. From the lookout of this tower one looks down upon the most modern city of the world. One also overlooks the bay with its fortified islands: Alcatraz, commanding the Golden Gate, and Yerba Buena (popularly called Goat Island) with the Naval Training Station. From here the famous four hills are plainly visible. To the right of the observer, at the extreme northeast corner of the city, is Telegraph Hill - a strange world - covered with the homes of the Latin population, speaking a dozen different languages. Its name is derived from the fact that in the early days the news of the arrival of the mailship was signalled from its summit.

Right in front is Nob Hill, crowned by a beautiful white building, the Fairmont Hotel. This was the settlement of the early rich in San Francisco's history. Harte, Stevenson, Norris, Kipling and hundreds of other writers have woven Nob Hill into their tales.

A little further south is Lone Mountain, to be recognized by a large cross, erected on its summit in memory of the Spanish missionaries, who brought civilization to California.

Still further south, at the head of Market Street, are the Twin Peaks, 750 feet high, and now holding the immense fire protection water reservoir. There are many other hills, but the four mentioned are the landmarks of the city.

The Ferry Building lies at the foot of Market Street, the main thoroughfare, 120 feet wide, with scores of imposing buildings and traversing the heart of the city. Trolley and cable cars carry you from the Ferry Building; either directly or by transfer to any part of San Francisco. Hundreds of taxicabs await your beck and call.

Hotel Accommodations.

San Francisco has 2,100 hotels, apartment houses and lodgings, almost all of them new, built since 1900 - open for guests, and reasonable rates are assured. Of the hotels, the St. Francis, the Fairmont and the Palace are pre-eminent.

In the Store of the Baldwin Piano Company, 310 Sutter St., San Francisco, is a Free Information Bureau, for the convenience of visitors who have not secured accommodations. It will prove of advantage to our friends and patrons to call at this information bureau. It is conveniently located and can be reached in a few minutes by taking or transferring to cars No. 1, No. 2, or No. 3, which pass the door.

Where to Eat in San Francisco.

The "Dinner Table" of San Francisco is distinguished for its excellence and its variety. In addition to the dining-rooms and grills of the hotels there are nearly 800 restaurants. Visitors will therefore be grateful for a list of eating-places with their locations, which might be considered as characteristic of the city, and can be well recommended:

French and Italian Restaurants.

Bergez & Franks, ... Bush and Kearny Streets
Coppa's, .......... 453 Pine Street
Delmonico's, ....... 862 Geary Street
Lombardi's, ........ Sutter and Kearny Streets
Louis' Fashion, .... Market near Sutter
Jules' Cafe, ....... 675 Market Street
Milafi & Dan, ...... 121 Powell Street
Negro & O'Brien, ... 625 Merchant Street

Latin Quarter Restuarants.

New Buon Gusto, .... Broadway and Kearny
Fior d' Italia, .... 492 Broadway
Dante's, ........... 538 Broadway


Tait-Zinkand, ...... Farrell and Powell Streets
Cabaret and Dancing.

Techau Tavern, ..... Powell and Eddy Streets
Cabaret and Dancing.

Portola-Louvre, .... Powell and Market Streets
Vaudeville and Dancing

Hof Brau (German), . 4th and Market Streets

Solari's Grill ..... 354 Sutter
Cabaret and Dancing.

Cafeterias - Everywhere.

Beach Resorts.

Casino, ............ 24th Ave and Fulton Street
Claremont .......... 36th Ave and Fulton Street
Cliff House ........ Beach
Cabin, ............. Beach
Fowsers, ........... Beach
Lodge, ............. Beach
Sheehans, .......... Beach

Points of Interest.

Among the parks, world-famous for their verdant beauty, Golden Gate Park stands in the front row. Four miles long, one-half mile wide, its western edge touching the ocean, it is a veritable paradise, transformed from dunes of tumbling sand. It has many special features inviting the interest and study of the visitor.

The Cliff House, on the rocky ocean bluff close to the Seal Rocks, is very interesting. Do not fail to watch the sea lions at play.

The Sutro Baths and Museum are at the edge of the ocean north of the Cliff House - 3,000 bathers can be accommodated at once. The Museum deserves attention.

Sutro Heights, above the Cliff House, is a wonderful Italian garden, created by the genius of Adolf Sutro, of Comstock Tunnel fame, and former Mayor of San Francisco.

The Presidio with the Forts, covering an area of 1,542 acres, is the great military reservation, the history of which goes back to the earliest days of Spanish occupation, of the peninsula. The fortifications protecting the Golden Gate will interest you.

The New Chinatown, having the largest population of Chinamen outside of China, is even more characteristic of the Orient than the old one wiped out entirely by the fire. It occupies 20 squares on the eastern side of Nob Hill. It contains all the elements of the Orient, temples, joss houses, theaters, restaurants, and bazaars dazzling with the displays of Oriental art. See it with a licensed guide.

Among the Public Buildings are many of interest, as the U. S. Court, the Mint, the Custom House, the U. S. Sub-Treasury. The greater part of the new City Buildings are found in the magnificent Civic Center, fronting on Market, and covering the blocks between Jones Street and Van Ness Avenue. Here is also the Exposition Memorial Auditorium. This is a permanent building erected by the Exposition authorities and will accommodate the hundreds of Congresses, Conferences and Conventions to be held in San Francisco in 1915 and afterward.

The Great Markets of the city give a fine opportunity to observe the abundance in fish, game, fruit, vegetables and other California products.

The many fine Theatres enjoy a theatrical season twelve months long. They are always in operation, and include everything in dramatic art, from Grand Opera to Picture Show.

The principal Clubs are situated close to Powell Street, and have imposing buildings of their own. They are easily located.

The Institute of Art is located at the southeast corner California and Mason Streets, and its Art Gallery is open to the public every day except Sunday.

Magnificent Business Buildings are found in the Mercantile District, of which we give a separate map. At 310 Sutter Street, in the heart of it all, you find the Pacific Coast Division of The Baldwin Piano Company, with its Special Display of Art Specimens in Pianos and Player Pianos. Here is maintained a Free Information Bureau, - the attendants giving any desired information regarding San Francisco and the Exposition. Do not fail to call.

The Largest Sun Dial in the world, just completed, is located at Ingleside Terraces.

San Francisco's Neighbors.

The three cities of the eastern shore of San Francisco - Oakland, Alameda and Berkeley - although independent cities, are closely connected with San Francisco through the excellent ferry and electric line service.

Oakland is a beautiful and attractive city. The homes of Oakland, set in gardens on the slope, command a wonderful view of the Bay and Golden Gate. It offers many interesting and pleasing sights and scenes to the visitor.

Berkeley, another city on the bay opposite San Francisco, is also of much interest. Here you find the University of California, the second largest in the United States, and ranking second to Columbia University in attendance. The splendid Greek Theater of the University has a worldwide reputation. The campus is one of the finest parks in America. The residential part of Berkeley commands a fine view of the bay and surrounding country.

Alameda is a city of delightful homes extending back from the bay. Canoeing and yachting gives the shore at this place a lively and most interesting appearance.

Map of San Francsico

Interesting Trips.

No visitor to San Francisco should miss the trip on the most interesting railway on earth. Mt. Tamalpais, which rises a half mile, overlooks the ocean, Golden Gate and the city of San Francisco. On a clear day the view presented from the top of the mountain is unsurpassed. The railway passes through Muir Woods, a remarkable virgin forest of giant Redwood trees, 200, to 300 feet in height. There are 281 curves in this wonderful road, each revealing a scenic tableau of its own. Another feature is the ride in the "gravity car," from the top of the mountain to the base. The round trip may be easily and comfortably made any day. One leaves in the morning by Ferry for Sausalito, where the train is in readiness, and returns in the afternoon. Round trip, including Muir Woods, $2.90.

Another interesting trip is one to the Santa Cruz Valley, with its wonderful big Redwood Trees. Still another is the trip to the city of San Jose in the famous Santa Clara Valley. The Sacramento Valley can easily be reached by a delightful boat trip.

In fact, San Francisco is the setting-out point for so many excursions into the wonderland of California, that the traveler can readily fill in his time.

The Panama-Pacific International Exposition

In the United States three International Expositions have been held, and each of them, like all other International Expositions, commemorated a National event: Philadelphia, in 1876, the birth of Independence; Chicago, 1893, the discovery of America; St. Louis, 1904, the peaceful conquest of the West.

The Panama-Pacific International Exposition, at San Francisco, now commemorates an International event: The Marriage of the Seas - America's greatest gift to civilization and man's greatest achievement - the completion of the Panama Canal.


The Exposition Site combines to an extraordinary degree the qualities of beauty, adaptability and convenience. It is a natural amphitheatre, fronting on the magnificent, island-dotted Bay of San Francisco, just inside the famous Golden Gate. Towering, wooded heights flank it at each end, while at its back the hills roll up sharply. And yet, it is very near to one of the best residential districts of San Francisco and within 15 minutes' street car ride from the heart of the city. The view facing north across the bay, is rimmed by mountains, with haughty Tamalpais towering over all, like a fitting guardian.

Into this wonderful scene the dream city of the exposition has been set - surely the most gorgeous color symphony ever offered to the eye of mankind.

There are eleven main exhibit palaces, divided into departments, as follows:

A. - Fine Arts;
B. - Education;
C. - Social Economy;
D. - Liberal Arts;
E. - Manufactures and Varied Industries;
F. - Machinery;
G. - Transportation;
H. - Agriculture;
I. - Agriculture (Food Products);
K. - Horticulture;
L. - Mines and Metallurgy.

These eleven magnificent palaces, together with Festival Hall, form the central setting of the picture, flanked on the eastern or city side by the Amusement Section, and on the western side by the Foreign Pavilions and the State Buildings. These again are adjoined by the Live Stock Exhibit, and then by the Athletic-Aviation Field and the Race Track, terminating in the U. S. Military reservation: the Presidio.

From the Main Entrance.

Entering the Exposition at the Main Gate on the city side, the visitor finds himself in the South Garden, at the right-hand end of which looms up the beautiful Festival Hall. At the left-hand end of the Garden one sees the Palace of Horticulture built almost entirely of glass. Right in front is the "Tower of Jewels," which, rising 433 feet, is the dominating feature of the grounds. The outline of the tower is defined by over 100,000 glass "Jewels" (prisms), flashing and scintillating in the air.

The Exposition Palaces.

Passing through the Garden the visitor confronts a quadrangle formed by the eight main exhibit palaces. To the right are the two palaces of Manufactures and Varied Industries, to the left the Liberal Arts Palace and the Palace containing the Education and Social Economy Departments. On the further side of the quadrangle are to the right the Transportation Building and the Mines and Metallurgy Building. To the left are the two palaces of Agriculture (the second one devoted to Food Products). The quadrangle is flanked on the right by the Great Palace of Machinery, the largest building of the Exposition, 968 x 368 feet. On the left the quadrangle is flanked by the Palace of Fine Arts, which describes an arc 1,100 feet in length from north to south. It faces a great lagoon.

The quadrangle, as indicated, is bisected by an avenue east and west, and intersected by avenues north and south.. The intersections mark the courts of the Exposition.

The Exposition Courts.

As the visitor advances towards the "Tower of Jewels," he finds himself in the great central court of honor - The Court of the Universe. It is 700 feet long and 900 feet wide, with a sunken garden in the center. At the north end, between the Palaces of Agriculture and Transportation, is a great pool of water embroidered with statuary, fountains, etc.

The east central court is named The Court of Abundance. Its design is beautifully Oriental of the Spanish-Moorish type, and the court will be devoted to music, dancing, acting and pageantry.

The west central court is known as The Court of the Four Seasons. It is surrounded by a colonnade, in the four corners of which the four seasons are represented by exquisite statuary.

There are further two minor courts, one to the east known as The Court of the Palms, and one to the west known as The Court of Flowers. These courts are, as the names imply, the one a showing of rare and beautiful palms, the other a paradise of vari-colored flowers.

The "Marina."

North of the Quadrangle is the 300 feet wide "Marina" and its great esplanade, which graces and enhances the natural beauties of San Francisco Bay. The spacious Yacht harbor edges the Marina. Here aquatic sports are held, boat and swimming races, etc. At night the harbor is gay with pleasure boats and resonant with music. Within hailing distance the squadrons of war vessels ride at anchor. Of course, you understand, that the Exposition can also be entered from the bay side. Ferries, yachts and boats of all kinds will land their passengers at the water gates of the exposition.

Arches and Statuary.

"The Arch of the Rising Sun" stands at the eastern entrance to the Court of the Universe. "The Arch of the Setting Sun" graces the western entrance. A great triumphal arch, surrounded by a splendid statuary group: "The Nations of the East," leads to the Court of Abundance, another one with a group of the same proportions, "The Nations of the West," leads to the Court of the Four Seasons. There are over 250 distinct groups and hundreds of individual pieces of statuary on the ground, besides many beautiful friezes, capitals, niches and columns, decorated with allegorical subjects.

Color and Illumination.

Color grouped in large masses of reds, blues, greens and gold is the dominant note. But these masses of color are softened and harmonized through the neutral tint of the buildings, a smoky ivory, so that the whole is at once pleasing and restful to the eye.

The electrical illumination is one of the most beautiful features of the Exposition. It represents all that modern science can do in lighting effects. By a new system of flood lighting a soft light pervades the grounds at night, bringing out the natural beauties of the same, while searchlights of great power weave auroras of ever-changing hues into the night sky.

Foreign and State Pavilions.

West of the Fine Art Palace are the Foreign Pavilions, while the different State Buildings are grouped along the bay, west of the "Marina."

The first of these is the California State Building, in the old Mission style. It covers 350 by 675 feet. It is the "Host" building of the exposition and contains the displays of California's 58 counties. Here, as in other State Buildings and Foreign Pavilions, one finds a display of Baldwin Art Pianos and the Baldwin Manualo, the Player Piano that is all but human, used at the many social functions as well as for the pleasure and use of guests.

Live Stock Exhibit - Race Track - Athletic - and Aviation Field.

Adjoining the State Buildings on the west side is the Stock Exhibit, which shows in housing, classification and arrangement a pronounced advancement over all former expositions. Adjoining this comes the Race Tracks, and the Athletic and Aviation Field.

A series of State, Coast, National and International events covering the whole range of sports and athletics will extend throughout the Exposition period, and which will take place in the Athletic Stadium.

Every type of air-craft is shown on the Aviation Field in full operation, and many interesting events in Aeronautics are scheduled.

U. S. Government Exhibit.

West of the Foreign Pavilions one finds the exhibit of the U. S. Government. The same is divided into sixteen sections, representing all executive Departments, excepting one, and seven independent offices and commissions. Every possible advantage in the location of the Exposition grounds has been taken by the Government to add to the interest of the Federal exhibit. One may also secure permission to visit the many forts around the bay and the battleship fleet. The U. S. lifesaving crew also gives daily drills. There are further many special military features on the drill grounds of the Presidio.

The Amusement Section.

The Amusement Section is on the eastern edge of the Exposition grounds, at the foot of Van Ness Avenue. It is popularly known as the "Zone," or the "Joy Zone." The "Zone" is an Avenue 3,000 feet long, running through the Concessions District, sixty-five acres in area. Here you will see the novel, the grotesque, the hilarious. Here is shown all that ingenuity, skill or daring can accomplish. Out of 7,000 applications for concessions, 100 have been selected, and these represent an investment of $12,000,000. There are more than 7,000 people employed in the Zone. We can mention but a few of the attractions: A working model of "The Panama Canal," "The Grand Canyon," "Toyland," "Yellowstone Park," "The Forty-Nine Camp," etc., etc.

Restaurants and Lunch Rooms.

The restaurants and cafes on the grounds cater to all tastes and range from restaurants providing simple, inexpensive meals to high-class cafes equal to the best in San Francisco or New York. We mention the Submarine Restaurant, through the glass wall and ceilings you observe the wonders of the sea, and the old market place of "Nuremberg," the erection of which cost over $200,000. Rates in all the restaurants are comparatively moderate, and are agreed upon in the contracts with the concessionaires.

Badwin Piano Logo

The Baldwin Piano and Baldwin Manualo
The Ellington Piano and Ellington Manualo
The Hamilton Piano and Hamilton Manualo
The Howard Piano and Howard Manualo

Pianos and Player Pianos

in varied and complete assortment to meet any and every requirement - in quality and price.

The Grand Prix, Paris, 1900
The Grand Prize, St. Louis, 1904
The Grand Prize, London, 1914

The Baldwin Piano Company

Cincinnati, Chicago, New York, St. Louis, Indianapolis, Louisville, Denver, San Francisco

Map of Downtown San Francisco

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