San Francisco Outlines and Insights

Area: 42 square miles.

Climate: Cool summers and mild winters. Average summer temperature, 59
degrees. Average winter temperature, 51 degrees.

Population: 687,000 in city; 1,200,000 in metropolitan area.

Tax Rate: $3.47 per $100 assessed value, rate of assessment to market value of property being 50 per cent.

Per Capita Wealth: Based on actual value of property, the per capita wealth of San Francisco, $3,115, is the highest of any large city in the country.

Foreign Trade: Trade with foreign countries passing through the Golden Gate during the fiscal year 1922-1923 totaled $343,307,567, of which exports amounted to $157,242,290 and imports $186,065,277.

Industrial Activity: San Francisco leads the cities of the Pacific Coast in the value of manufactured products, the total annual volume of which is $500,000,000.

Labor Efficiency: Owing to equable climate, labor efficiency is higher than in any other large center in the country, the per capita output for San Francisco being $6,804.75.

Money Market of Pacific: San Francisco ranks fifth in bank clearings in the United States. Total bank clearings for the year amount to $7,274,000,000. Deposits total $935,119,374. Total resources of the five national and thirty-one state banks were $1,311,368,502 in 1923.

Real Estate and Construction: Realty sales for the past year totaled $132,227,478. Building totaled $34,079,996. Since 1906 new construction totals $500,000,000.

Sightseeing Tours: Descriptive folders and other literature may be obtained at the Chamber of Commerce and at the hotels and information bureaus in San Francisco about trips supervised by licensed sightseeing companies. Some of the outstanding attractions of the city are detailed briefly here.

Civic Center: One of the most impressive groups of public buildings to be seen in this country or abroad. Lands and buildings for this undertaking cost the people $20,000,000. The group includes the City Hall, Public Library, State Building and Civic Auditorium, the latter seating 10,000 persons and being in demand for national conventions. [Easy walk from downtown, or by cars on Market and Polk streets, or taxi, auto or sightseeing bus.]

San Francisco Bay: Discovered first from the land side by Don Gaspar de Portola in 1769. Ferryboats, river steamers and launches may be taken by the visitor interested in becoming acquainted with the attractions of the Bay, including Yerba Buena (Goat) Island, with its Naval Receiving Station; Alcatraz Island, shaped like a massive battleship and used as a military prison; Angel Island, United States immigration and quarantine station; Sausalito, Belvedere and Tiburon, towns framed against the brocade of hills; Oleum, Richmond, Martinez, Crockett and Pittsburg, with their big industrial plants; the shipbuilding yards in San Francisco, Oakland and Alameda.

The Golden Gate: Don Juan Manuel Ayala piloted the San Carlos through this portal in 1775. It was named the Golden Gate by General Fremont, "The Pathfinder." Sir Francis Drake landed in 1579 in a sheltered cove just outside the Golden Gate and his chaplain held the first religious service in the English language on the American continent. This incident is memorialized by a Celtic cross on a hill in Golden Gate Park. [By ferryboats from Ferry depot, or via the Presidio, which see.]

The Presidio: This is the largest military reservation within city boundaries in the United States. Its 1,500 acres embrace many tree-bordered walks and driveways for motor cars. Rezanov, plenipotentiary of the Czar, here wooed Senorita Arguello, daughter of the Spanish commandante of the Presidio, in an adobe building still standing in the reservation. You may read about this tragic idyl in Bret Harte and Gertrude Atherton. ["D" car on Geary street and Union street car at Ferry Depot, or taxi, auto or sightseeing bus.]

Portsmouth Square: Originally called the Plaza, this place figured largely in the early history of San Francisco. Commodore John Montgomery, after whom Montgomery street is named, raised the flag here to herald American possession of California. The Vigilance Committee used the Plaza for public gatherings in their struggle against lawlessness. The Robert Louis Stevenson monument is here, with his oft-quoted message carved on its face, beginning "To be honest, to be kind, to earn a little, to spend a little less." Stevenson loved this square greatly and loitered here much. [Easy walk from any place downtown, or by Kearny street car, tax, auto or sightseeing bus.]

Mission Dolores: This Mission was founded by Father Junipero Serra in 1776, and its adobe walls remain in a remarkable state of preservation. A new church of Spanish architecture is beside it. Adjoining the old building is a burial ground, the inscriptions on whose stones add to the interest of the paintings, carvings and other relics in the Mission. ["J," "K" and No. 8 cars on Market street, or by taxi, auto or sightseeing bus.]

Telegraph Hill: From the top of this height flags and semaphores signaled the approach of ships with the Argonauts in the early days. The Park Commissioners are making it a recreation center. One of the best views of the city, its skyscrapers and the Bay is obtained from the hill. [By cars on Stockton and Kearny street, or by taxi, auto or sightseeing bus.]

Russian Hill: Many of the writers and painters of San Francisco have their homes here. There are also fine apartments, terraced gardens and compensating walks, unfolding views of the Bay and distant hills. [By cars on Stockton and Union streets, or by taxi, auto or sightseeing bus.]

Fishermen's Wharf: Harbor of the Italian fishing fleet, this has the aspect of a transplanted bit of the Neapolitan coast even though it has been modernized with the employment of gasoline motor boats. [Kearny and Beach car to end of line and walk along the waterfront, or by taxi or auto.]

California Palace of Legion of Honor: A memorial to the soldiers of the world war, this replica of the Palace of the Legion of Honor of Paris was built by Mr. and Mrs. A. B. Spreckels in Lincoln Park, overlooking the Golden Gate, to house art treasures and war relics. [By cars marked for Ocean Beach or Cliff House, or by taxi, auto or sightseeing bus.]

Golden Gate Park Memorial Museum: One of the outstanding attractions of the recreation center described elsewhere in this booklet. [By marked Golden Gate Park cars on Market and Geary streets, or by taxi, auto or sightseeing bus.]

Palace of Fine Arts: On the Marina, close to the Presidio, this handsomely proportioned building was preserved from the Panama-Pacific Exposition. It houses an exhibition of painting, statuary and objects of arts from the Phoebe A. Hearst and other collections. [By "D" cars on Geary street and Union street car at Ferry depot, or by taxi, auto or sightseeing bus.]

Ocean Beach: This playground of San Francisco fronting the sea, with the Cliff House, the Esplanade, Sutro Heights, the Sutro salt water baths and the Seal Rocks with their barking sea lions, should be seen by every visitor to San Francisco. [By marked cars on Market, Geary and Sutter streets, or by taxi, auto or sightseeing bus.]

Twin Peaks - Its Tunnel: This city mountain, nearly 1,000 feet high, is at the end of Market street. A scenic boulevard, which may be traversed by motor or afoot, winds over it, affording a sweeping panorama of the city and Bay. Running beneath the mountain is a tunnel carrying a double track street railway line. This tunnel is the longest and deepest municipal bore in the world. It cost $4,000,000. The tunnel is two and one-fourth miles in length and was built to get rapid transit to residence districts. [By 'K" tunnel car on Market street, or by taxi or auto.]

Golf - Sports: San Francisco has seven golf courses reached quickly by motor cars and street railway lines. The region tributary to the city is one huge fish and game preserve. Landing trout or bringing down ducks or a buck can be accomplished within tramping distance of city homes. Three polo fields are on the peninsula. Fly-casting on Stow lake in Golden Gate Park, regattas off the Aquatic Park and the Marina, trap shooting, hiking, mountaineering in the Sierra Nevada range, and a diversity of other activities are directed by clubs and organized groups. Horse racing has been revived at Tanforan and attracts big crowds. The motor roads in and out of San Francisco are among the finest in the country.

Out-of-Town Trips: Visitors to San Francisco should see Mount Tamalpais, with its crookedest railroad in the world, Muir Woods, and the Ring Around the Mountain drive to Stinson Beach; Oakland, Alameda and Berkeley, the University of California being at the latter city; the Santa Clara Valley, with its orchards, and Stanford University at Palo Alto; the Spring Valley lakes; La Honda; Del Monte, Carmel and historic Monterey; Santa Cruz and the Big Trees; Santa Rosa, home of Luther Burbank; Saratoga in blossom time; the Petrified Forest; the Geysers; Mare Island Navy Yard; the Lick Astronomical Observatory on Mt. Hamilton; the great Sierra Nevada Range; Mount Whitney and snow-capped Shasta; the Yosemite, Sequoia and General Grant National Parks; Lake Tahoe; Mt. Lassen and the Sacramento and San Joaquin Valleys. Information booths at the hotels will supply visitors with details about trips to these and other places.



For detailed information about San Francisco communicate with
San Francisco Chamber of Commerce
Merchants Exchange Building
or with
Californian's Inc.
140 Montgomery Street San Francisco



This booklet written by Fred Brandt and Andrew Y. Wood and produced by Horne and Livingston for the San Francisco Chamber of Commerce



Independent Pressroom San Francisco